Users pay a monthly subscription fee to finance the search engine and get an ad-free experience. Privacy-first positioning separates DDG from Neeva, an ad-free search engine that differentiates itself through a different monetization model. Collecting lots of data about users for profiling is one of the biggest privacy concerns but Google Search (not speaking about Chrome, Android, and other products) seems to be less of a problem case. DDG’s differentiator is privacy-first positioning, but how big of a pain point is privacy in search really? You could argue that keywords provide enough context for search engines to serve relevant ads without having to profile users. Running up again one of the best businesses in the world is tough. In other words, DDG gets the same volume per month that Google processes in less than a day. In 2019, Google processed 3.5 billion searches per day. In December of 2021 alone, DDG processed about 3 billion queries.
But, as of January 2021, it has processed 100 billion searches. I have never searched for a single keyword on DuckDuckGo.
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