The factory mainly focuses on the production of sophisticated cameras, but also incorporates manufacturing of some sports optics products. In addition to a world-class manufacturing facility, the new site includes attractions, such as Ernest Leitz museum, Leica Academy of Photography, Leica Store, and a hotel. In 2014, Leica AG inaugurated a new factory location in Wetzlar to mark 100 years of the invention of the first portable camera. Binoculars Series Produced in Wetzlar, Germany Since then, Leica has produced a series of binoculars which are popular all over the globe. Following the events of WWII, Leica resumed the production of binoculars with the Trinovid series, which later flew to the moon in the Apollo mission in 1969. The rapid popularity of the prototype motivated the company to introduce improved versions in the following years the company was subsequently renamed Leica. The “UR-Leica” camera used a 35 mm film for still photography and became an instant hit when Ernest Leitz took it on his tour to America. Working for over two years on his dream of the “hand-held camera”, Oskar Barnack, a factory employee, successfully invented the prototype of his portable camera in 1913. In addition to quality, these binoculars are available at an affordable price unlike their European counterparts, which is why some users are slowly shifting towards Japanese binoculars. Only binoculars produced in Japan have tried to catch up with German companies in terms of build quality and optical performance. This agreement still holds to this day and binoculars sourced from Europe are still sought after by expert hunters, birdwatchers, wildlife observers, and law enforcement officials. Over the years, users from all over the world have reached a consensus that binoculars made in Europe are of high quality. Consequently, binoculars, especially from Germany, became prevalent in armed forces and the general public alike throughout Europe in a relatively shorter period of time. This provided an edge to European optics manufacturers in terms of technology improvement. Ever since their inception, binoculars, and other sports optics, have been mainly produced in European countries, thanks to the technical superiority in the development of glass and metal alloys in Europe.
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